2011 April Burberry's new Sydney store opens
The new Burberry store at 343 George St, Sydney, is the perfect reflection of the Brit brand. Just as chief creative officer Christopher Bailey marries heritage with cutting edge technology, the new location in a historic building also boasts giant LED screens streaming content from London.
"The thriving, cosmopolitan city of Sydney was the natural choice for our new flagship," says Angela Ahrendts, Burberry's ceo. "We are so proud of the store, which combines the full Burberry product offer with the very latest in digital technology and great customer service, giving our shoppers in the city an unrivalled brand and luxury experience. This innovative store environment inside a beautiful heritage building is the perfect reflection of the history and modern attitude of the Burberry brand".
With stock spread out across 820 square metres, the new location (once home to the Virgin megastore) showcases Burberry Prorsum, Burberry London, Burberry Brit, Burberry Heritage Outerwear, Burberry Childrenswear and Burberry Accessories. Basically, it's a Burberry bonanza.
Expect plenty of parties in the near future on the polished marble floors to celebrate the Australian epicentre of trench coats.